*Personal Project
A New Narrative for Sant Jordi with Voll-Damm
This creative proposal aims to connect my illustration style with the bold identity of Voll-Damm, reimagining the legend of Sant Jordi through a modern, authentic, and collaborative lens.
For centuries, the story has centered around a knight saving a princess from a dragon.
But what if no one needs saving this time?
In this reinterpretation, there are no solitary heroes or passive figures.
Instead, two individuals meet, collaborate, and empower each other through art. Together, they tattoo a two-headed dragon — a symbol of duality, complex decisions, and fear — transforming it into a creature that no longer represents danger, but growth.
This campaign celebrates traditional roles' evolution, creative synergy strength, and shared passion's power.
What was once a battle is now a shared experience where books, comics, illustrations, culture, and purpose come together, with a Voll-Damm in hand.
