Client: El Parche
Coffee Origin: José Domingo Pechené, Colombia
Coffee Origin: José Domingo Pechené, Colombia
From the very beginning, this project was envisioned as a piece of visual storytelling. Our goal was not just to design an attractive label, but to create a scene that would emotionally transport the consumer to the origin of this coffee: the heart of the Cocora Valley in Colombia.
The illustration captures an intimate and contemplative moment. Every element was carefully crafted to convey a sense of calm, love, and connection to the land.
This coffee is not just cultivated—it is lived. That’s why we wanted each person who enjoys a cup to feel part of that moment, part of that story. The label turns the packaging into a portal: from the consumer to the origin; from Australia to Colombia; from the present to a living tradition.
The result is a label that not only beautifies the product, but enriches it with meaning.
